Astragraphia Team with students and teachers of SMKN 1 Samarinda.

The development of digital technology has drastically changed the industrial landscape. However, behind all these changes, one thing that remains constant is the role of design in attracting consumer attention. Especially in Samarinda City, East Kalimantan, the need for young designers has been increasingly felt since the presence of the Indonesian Capital City (IKN). Seeing this great potential, PT Astra Graphia Tbk Balikpapan Branch is directly involved in efforts to develop human resources through the Competence Aid Program (CAP).

Students of SMKN 1 Samarinda ask questions to resource person Kezia Graciani, Designer of PT Astra Graphia Tbk.

On August 26, 2024, Astragraphia again shared insights on product and packaging design, career opportunities in the creative industry, and digital printing technology to 89 students in Grades X, XI, and XII of Visual Communication Design (DKV) Expertise at SMKN 1 Samarinda, East Kalimantan.

Muhammad Iqbal, Project Manager of CV Restu Ibu and Rian Budiman, PT Astra Graphia Tbk Balikpapan Branch provided an explanation of packaging.

For the educational purposes of this CAP, Astragraphia presented two internal speakers from Astragraphia's Insan, and one speaker from the graphic art partner CV Restu Ibu.

• CAP 1 with the theme "Job Opportunities and Application of Visual Communication Design", delivered by Kezia Graciani, Designer of PT Astra Graphia Tbk.
• CAP 2 with the theme "Digital Printing Trends in Samarinda", delivered by Muhammad Iqbal, Project Manager of CV Restu Ibu.
• CAP 3 with the theme "Introduction to Digital Printing (FUJIFILM technology)", delivered by Rian Budiman, PT Astra Graphia Tbk Balikpapan Branch.

Marvin Hutapea Branch Manager of PT Astra Graphia Tbk Balikpapan delivered a speech.

"Industrial opportunities are actually the most matched with the DKV field, hopefully they can have a current picture for their future careers," said Marvin Hutapea Branch Manager of PT Astra Graphia Tbk Balikpapan. "And the DKV department at this school can be the spearhead for this. "Although MSMEs in Samarinda are already good, so this DKV major is very helpful in improving attractive product designs," said Marvin. In addition, the most suitable industrial opportunities for this field are in line with the government's focus on increasing the competitiveness of MSMEs.

On the same occasion, Muhammad Iqbal, Project Manager of CV Restu Ibu also highlighted the importance of technology in supporting businesses in the digital era. Iqbal explained that the trend of packaging design has increased since the presence of IKN, with 70-80 percent of requests covering packaging. In this case, according to Iqbal, one of the latest technologies that can keep up with business is the FUJIFILM printer.

Marvin Hutapea Branch Manager of PT Astra Graphia Tbk Balikpapan and Muhammad Iqbal Project Manager of CV Restu Ibu gave souvenirs and free printing vouchers to Agus Tridojo, Principal of SMKN 1 Samarinda accompanied by DKV productive teachers.

With the use of a production-scale FUJIFILM printer capable of printing up to 120 A3 sheets per minute, CV Restu Ibu is able to fulfill orders of up to 10,000 sheets per day. With the support of 40 types of colors, FUJIFILM digital printing technology not only accelerates the production process but also ensures optimal print quality.

CAP is a manifestation of Astragraphia's commitment to continuously play an active role in developing human resources in the field of education. This is in line with the company's culture of Valuable to The Nation and Life.