Most of the MSMEs assisted by BEDO are MSMEs engaged in the culinary sector, with 47.3% engaged in dry food, processed ready-to-eat food and traditional beverages. Generally still managed simply from the kitchen and very difficult to enter the wider market. Constraints that are often faced are short expiration dates, low understanding of safe food processing, lack of access to wider marketing, or to modern markets. Many trainings have been carried out, but the implementation is done individually, it will be difficult for MSMEs to advance to class quickly. Learning from the success of accessing digitization by using 1 “LocalSupportLocal” Facebook page account, the marketing of processed food products from assisted MSMEs can also be treated the same way. Namely creating a joint brand, joint promotion, and access to modern markets together.

The #BANGGABEDO program is supported by PT Astra Graphia Tbk (Astragraphia) which focuses on the scope of the Printing and Digital Service business. This collaboration program has been running since 2021 and implemented by BEDO (Business and Export Development Organization), has curated 30 SMEs from a total of 107 SMEs to have the opportunity to change their packaging, which consists of 10 SMEs in pouch packaging, 14 SMEs in box packaging and 6 frozen packaged SMEs. The BEDO Proud Program aims to improve quality standards, improve packaging, improve local brands and increase the income of the food MSMEs assisted by the BEDO Foundation, so that the slogan of MSMEs Upgrading can be realized in real terms. One of the missions of the #BANGGABEDO program is also working with modern markets (hypermart, supermarket, minimarket) and online distribution through the marketplace.

Melinda Pudjo - Chief of Corporate Secretary, Legal, and Corporate Communications of PT Astra Graphia Tbk said, "Astragraphia is very pleased to be collaborating with BEDO so that we can have a wider impact on the creative industry, especially the local culinary industry. Through digital printing technology on machines that Astragraphia markets, namely the FUJIFILM Business Innovation printer, Astragraphia is able to realize packaging innovation for MSMEs. The presence of digital printing technology will also make it easier for MSMEs to print packaging flexibly and without a minimum order. We hope that the latest packaging that was launched today can encourage the success of MSMEs, make MSMEs advance to class, and can spur the enthusiasm of MSMEs to continue to innovate on packaging, because after all the appearance of the packaging is the first impression in the eyes of potential buyers."