PT Astra Graphia Tbk (Astragraphia) won the "Best Digital Marketing Team" award at the 2022 Indonesia Digital Marketing Champions Award event organized by SWA (Business Digest) magazine.

The Covid-19 pandemic has pushed PT Astra Graphia Tbk to change marketing activities, from conventional to digital marketing to get new potential customers. However, this subsidiary of the Astra Group which focuses on the scope of the printing and digital services business for the B2B segment has previously analyzed the internal situation to find out the challenges it faces.

"The company has digital technology assets, but the assets they have cannot support the activation of digital marketing and optimization of telemarketing," said Anditia Putra Pratama, Social Media Marketing Specialist - Corporate Communication of PT Astra Graphia Tbk.

So, since 2020, Astragraphia is planning improvements by increasing revenue through digital marketing and telemarketing. The goal is to get new customers through the campaign. During the 2020-2022 period, the results of the improvements and digital transformation carried out by Astragraphia resulted in an increase in databases up to 1,789 databases, which were then converted into 49 transactions with additional revenue generated of IDR 3.4 billion.

From these results, the company sees that the role of digital marketing that is carried out can contribute to helping sales get potential leads to closing deals. Long-term impact, Astragraphia makes digital marketing a new standard that is carried out internally by the company, and always strives to continue to grow and advance in following the current and future digital era.