Astragraphia is Once Again Holding ASIK Class, Care for MSMEs in Banjarbaru
18th September 2024 – PT Astragraphia Tbk (Astragraphia) was continue to held ASIK class (Kelas Astragraphia Untuk Industri Kreatif) in the South Kalimantan Area, which is Banjarbaru. This event was held on Aula Dekranasda Banjarbaru, and was attended by 60 MSMEs from Binaan Rumah Kemasan which is consist of culinary, craft, and fashion sectors. This event was also attended by Muriani, ST Head of the Trade and Industry Office of Banjarbaru City and The Branch Manager of PT Astra Graphia Banjarmasin Muhammad Harifandi.
This event aims to promote the sustainability of MSME, especially in Banjarbaru, through educational presentations and sharing sessions. The Branch Manager of Astragraphia Banjarmasin Muhammad Harifandi stated on their speech that the class, which is under the entrepreneurship pillar, is a program run by Astragraphia as a form of support for MSMEs to enhance their competitiveness, go-online, and upgrading their business level.
Activities during the presentations and class activities.
In its implementation, the class covers three different main topics, which is “Perkembangan UMKM Banjarbaru”, “Teknologi Digital Printing”, and “Kemasan Cantik, Datangkan Cuan”. This activity is also divided into the different sessions, namely:
- Session 1: “Peran Rumah Kemasan terhadap perkembangan UMKM di kota Banjarbaru” presented by Rumah Kemasan.
- Session 2: “Kemasan Cantik Datangkan Cuan” presented by Business Development of PT Astra Graphia Tbk, Indana Ulfah Sitompul.
- Session 3: “Sharing session: Perkembangan cetak kemasan” presented by Solusi Print.
Activities of the participants during the program
Through this program, the company strives to continue its commitment in supporting the creative industry sustainability and as an effort to reach entrepreneurs in the creative industry in a centralized manner. Additionally, through the collaboration initiated by PT Astra Graphia Tbk with Disperindag, Rumah Kemasan, and GA Partner Solution as a collaborative partner, it is hoped that this will provide added value for ASIK Class and MSMEs in Banjarbaru.