Golden Best Brand For Xerox
Jakarta, July 30th, 2007 – Astragraphia regain Indonesia Best Brand Award for Xerox brand for categories Copier in Office Equipment. Even this time the award received is Golden Best Brand Award, because it's already won this award for 3 times over the years. This Survey organized by SWA Magazine teamed up with MARS, an independent market survey agency.
Aside from copier category, Xerox brand also appears into fax and printer category. Although not achieve a best brand, but the position of Xerox in the category fax up from No. 5 of 2005 became no. 2 in 2006. Of course, the increasing rank in this category spurred by more familiar multifunction products (print-copy-scan-fax) Xerox for Indonesian.
For printers category, Xerox brand appeared for the first time and was ranked 5th. Despite being last ranked, but the brand value does not away with other rankings. This remarkable achievement is certainly due to journey & the invention of the laser printers by Xerox 30 years ago.
Nowadays, Xerox launched various types of laser printer either monochrome printers or colored, single function or multifunction ranging from low-end class up to high-end. Variants and complete product range available to meet customer needs.