Astragraphia Gets Indonesia Digital Popular Brand Award 2017 for Category of Printer Toner and Photo Copy Machine
Jakarta, April 13, 2017 - The increasingly tough competition in the business world demands the brand to continue to innovate and be adaptive to consumer behavior trends. In this digital era, the brand must be able to enter the digital realm if you want to continue to survive. Astragraphia Document Solution recognizes the importance of these needs and has built several digital channels since last June 2015. Innovation by Astragraphia Document Solution was awarded Indonesia Digital Popular Brand Award 2017 for Printer Toner and Photo Copy Machine category.
Arifin Pranoto, Director of PT Astra Graphia Tbk said, "It is our pride to be able to maintain this award. Digital channels are already part of our business focus to provide convenience in communication to customers. This achievement keeps us motivated to continue to innovate, especially in the digital sphere. We look forward to always adapt technological advancements and trends to consumers, to provide the best services to Astragraphia loyal customers. "
Indonesia Digital Popular Brand Award is the most prestigious award from the brands in Indonesia that succeeded in establishing its brand popularity in the digital era based on 3 parameters approach, namely Search Engine Based (40%), Social Media Based (40%), and Website Based (20 %).